|ISRO PSLV C37 ready for launch with 104 satellites ..|
Primarily the most important reason for this losing out is not lacking the technical competency, but according to me, there are two main reasons.
The first one is the naturally higher costs inbuilt into the system, due to societal pressures and living a sophisticated, artificial, extravagant, lavish, wasteful life from the beginning. A less sophisticated life would have seen all of us living with nature.. The players are not even willing to introspect as to why their costs are skyrocketing and try to reduce the costs. These players perceive that superior performance and improved functionality (almost all the time) is all that matters, regardless of the costs. Their perception fails to retain their clientele. More often than not, they fail to catch up with the lower cost players, customers switch sides and losing business .. These major players eventually fade off and get pushed out of the market.
The second reason is the feeling of complacency, the feeling that they (the incumbents) are too big for others to even touch them ..